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Beauty Industry

Redken Launches Diamond Oil

Redken’s Diamond Oil line is specially designed for damaged hair.

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By: Marie Redding

Senior Editor, Rodman Media

Redken’s Diamond Oil line is specially designed for damaged hair, which results in dullness from frayed cuticles and compromised internal structure. Its formula features Redken’s exclusive new Shine Strong Complex, infusing a  nourishing blend of natural apricot, camelina and coriander oils into different layers of hair to maximize shine and strength.

The product is packaged in a glass bottle and unique dropper help to dispense the rich, nourishing oil one drop at a time.

“My clients look most for treatments that will repair damage and split ends that cause the dreaded “dullness”, and I can finally offer the ultimate solution in Redken’s new Diamond Oil line. More than just a shine product, Diamond Oil Shatterproof Shine actually improves the hair over time, making it stronger and shinier but without feeling or appearing greasy or heavy. The natural oils seal the cuticle in a lightweight but powerful veil of moisture that provides the shine and protection against mechanical damage. You can also use the oil on skin and the scalp. It’s the breakthrough product I’ve been waiting for,” says Giovanni Giuntoli, Redken Artist and Diamond Oil Expert.

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